Homan Ardalan - Steps To Start With SMS Marketing

SMS marketing is one of the most underrated channels when it comes to marketing. And the sole reason behind the same is that people are not much aware of how to start with SMS marketing. If you are one of them, then you would need help from experts like Homan Ardalan. He is very much knowledgeable about how to get success using SMS marketing. Apart from this, if you want to learn more about real estate investments, you can check out Homan Ardalan — Instructions To Get Going In Private Money Lending.


1. Know What To Achieve

Just like any other marketing methods and tips, you should start by keeping in mind the end goal. In fact, your ultimate motives for your SMS marketing strategy must be clear right before you start.

Apart from that, you should make sure that they are properly aligned with the wide business as well as marketing goals.

2. Segment Your Customers

Blasting your entire list with the same marketing message and hoping some of it connects with your target audience is like searching for a needle in a haystack. The top firms in this field recommend that you narrow it down by segmenting your audience.

Here is a small tip from Homan Ardalan - You should integrate your CRM with the marketing space if you want to get a better and more precise match between your audience and your marketing messages.

3. Include a Call To Action

In case, you are done with your hard work of what defines your marketing goals as well as segmenting the market, then you can easily include a call to action. This should be a part of your SMS marketing. This is because it won't be of any use if you don't invite your audience along with you on this journey.

4. Make Clear Value

Well! Even a permission based marketing message will represent a certain kind of interruption to your clients. Hence, you need to ensure that you are increasing the chance of including great offers with irresistible value so that your customers won't be able to deny or feel interrupted.

5. Track Metrics

One of the most crucial things is to track the metrics. If you don't measure, you won't be able to succeed. You need to take some basic baseline metrics before you proceed with SMS marketing and track them on a regular basis. Here are the four critical metrics that you must check out-

  • Churn rate
  • List growth
  • Cost per redeeming subscriber
  • Redemption rate
Furthermore, if you are interested in knowing about lead generation and want to utilize the same in your business, then you can check out blogs by Homan Ardalan. One example of the same is Homan Ardalan Effective Tips For Lead Generation Through Social Media.

 

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